Frank Crail had a dream to raise a family in a quiet, small town environment. Not having a plan to support his dream in Durango, Colorado, the quaint Victorian-era town in which they had chosen to settle, he began surveying the town's local residents and merchants. “It came down to either a car wash or a chocolate shop,” recalls the father of seven. “I think I made the right choice.”
Today, a shop still stands on Main Street, with its sights and smells tempting tourists and locals alike to experience a cornucopia of chocolatey treats before a breath-taking ride on the scenic Durango-Silverton Narrow Gauge Railroad or after a half-day white water rafting trip through town. Twenty one years later, from that tiny shop downtown emerged the need for a 53,000 square foot factory located on the town's outskirts, built to supply hundreds of franchised stores throughout the United States and the world
Quality Products, Quality People
“We also have a great marketing advantage with our unique in-store candy making demonstrations,” Crail adds. “Customers smell caramel or fudge bubbling in a traditional copper kettle on a gas-fired stove. They can watch the cook spin a skewered apple in the hot caramel, or watch fudge being made before their eyes. That's what people remember most about the experience.”
Crail also gives credit to the growing number of independent franchise operators that bought in to his concept. “They are the ones that really make this company a success,” he remarks. Rocky Mountain Chocolate Factory continues to claim high marks in surveys that rate various franchise opportunities.
Old Fashioned Treats, Upscale Gifts
Best of all are the classic treats the visitor will find at Rocky Mountain Chocolate Factory — many of which haven't been seen by more mature adults since childhood. Besides the delightful caramel-covered apples (some stores feature over 30 varieties!), fudge is made fresh every day using the marble slab to literally suck the heat out of the favorite confection while the cook shapes it with paddles into a giant 22-pound “loaf”. A variety of fruits, nuts, pretzels and cookies are also dipped by hand in pots of melted milk, dark and even white chocolate.
Fine chocolates, such as the Company's signature piece, the Bear™, a paw-sized concoction of chewy caramel, roasted nuts and a heavy coating of chocolate, are shipped fresh on one of the Company's many refrigerated trucks. Other pieces include favorites like nut clusters, butter creams, exotic flavored truffles, toffee and a king-sized peanut butter cup appropriately dubbed the “Bucket™”. Recently, the Company developed a new line of sugar-free and no-sugar-added candies. Results have been “spectacular”, filling a need for those with special dietary requirements.
Also featured are a variety of packaged candies in traditional boxes, decorative tins and bags, perfect for gift giving, holiday time and special occasions. Store operators are happy to prepare special requests for fund raising, corporate gifts or catering for weddings or other special events.
Traditional Methods, Contemporary Presentation
Hours of Operation
Sunday thru Thursday: 10am - 9pm
Friday & Saturday: 10am -10pm
Note: Hours may be seasonal and subject to change.